Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. In fact, it`s very common for investors to ask for only the executive summary when they are evaluating your business. If they like what they see in the executive summary, they`ll often follow up with a request for a complete plan, a pitch presentation, and more in-depth financials.
Because your executive summary is such a critical component of your business plan, you`ll want to make sure that it`s as clear and concise as possible. Cover the key highlights of your business, but don`t into too much detail. Ideally, your executive summary will be one to two pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.
Highlight the key aspects of your financial plan, ideally with a chart that shows your planned sales, expenses, and profitability. If your business model (i.e., how you make money) needs additional explanation, this is where you would do it.
Writing a business plan doesn`t have to be complicated. In this comprehensive guide, I`ll show you how to quickly and easily write a business plan that will get the results you want. Don`t worry, you don`t have to have a business or accounting degree to put together a great business plan. This guide will show you how to get your plan done step-by-step without any of the complexity or frustration.
Writing a business plan may seem like a big hurdle, but it doesn`t have to be. You know your business—you`re the expert on it. For that reason alone, writing a business plan and then leveraging your plan for growth won`t be nearly as challenging as you think.
If you expect to be the market leader in 2 years, you need to demonstrate why this is possible and how you`ll meet this goal. If you say your product will be viral, you have to support this statement with facts and a strong analysis explaining why people will like your product or service and how they`ll help you promote it.