Desarae Eliana August 3, 2021 Business Plan
Because your executive summary is such a critical component of your business plan, you`ll want to make sure that it`s as clear and concise as possible. Cover the key highlights of your business, but don`t into too much detail. Ideally, your executive summary will be one to two pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.
The last key element of an executive summary that investors will want to see is the progress that you`ve made so far and future milestones that you intend to hit. If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.
People who read your business plan will already know a little bit about your business because they read your executive summary. But this chapter is still hugely important because it`s where you expand on your initial overview, providing more details and answering additional questions that you won`t cover in the executive summary.
If you are writing a business plan to get a bank loan or because you`re asking angel investors or venture capitalists for funding, you must include the details of what you need in the executive summary.